Bet365 Online Casino Privacy Policy

At Bet365 Online Casino, we are committed to protecting your personal data and ensuring your privacy is respected at all times. This Privacy Policy explains how we collect, use, store, and protect the information you provide when you use our services — including the bet365 casino, sportsbook, poker, bingo, and all associated platforms. By accessing our website or using the bet365 app, you agree to the practices described in this document. We encourage you to read this policy carefully before using any of our products or services.

Who We Are

Our bet365 online casino services are operated by Hillside (UK Gaming) ENC, and our sportsbook is operated by Hillside (UK Sports) ENC — both registered at Office 1/2373, Level G, Quantum House, 75 Abate Rigord St, Ta' Xbiex XBX 1120, Malta. We are licensed and regulated by the UK Gambling Commission (Account No. 55149 for casino/gaming; Account No. 55148 for sportsbook). Governing law is England and Wales. When you use bet365 login to access your account, you are interacting with one of our regulated entities depending on the product you select.

Information We Collect

We collect personal information about you in a number of ways. When you register with us or use the bet365 casino app, complete the bet365 login uk process, or interact with any of our products, we may gather the following categories of data:

• Full name, date of birth, and contact details (email address, phone number, postal address)
• Account credentials used for bet365 casino login
• Payment and financial information required to process deposits and withdrawals
• Identity verification documents as part of our KYC (Know Your Customer) process
• Betting and gaming activity, including transactions and wager history
• Device information, IP addresses, and browser data when you access our platform
• Communications you send us via live chat or our contact webform
• Responses to any promotions, such as a bet365 bonus code or bet365 promo code you may use

How We Use Your Information

At Bet365Online Casino, we use the personal data we collect for the following purposes:

• To create and manage your account and enable your use of the bet365 live casino, sports betting, poker, and bingo services
• To process deposits, withdrawals, and apply any applicable bet365 casino bonus or bet365 casino bonus code
• To verify your identity and comply with anti-money laundering (AML) and responsible gambling regulations
• To send you communications about your account, including updates related to bet365 uk promotions and bet365 bonus offers
• To improve our services, website, and mobile apps based on your usage patterns
• To detect and prevent fraud, cheating, or other illegal activities on our platform
• To comply with legal obligations under UK and Maltese law
• To administer the GAMSTOP self-exclusion scheme and our responsible gambling commitments

Legal Basis for Processing

We process your personal data on several legal grounds. Our primary basis is the performance of a contract — when you use our bet365 casino online services, we must process your data to fulfil our obligations to you. We also process data where we have a legitimate interest, such as fraud prevention and service improvement. In some cases, we rely on your consent — for example, when you opt into marketing communications about bet365 promo offers, bet365 free bets, or new product launches. Where required by law, we process data to meet our regulatory obligations as a licensed operator.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website and within the bet365 app to enhance your experience. Cookies help us remember your preferences, keep you logged in, and ensure our platform functions correctly. We also use analytical cookies to understand how users navigate our services — including how players access bet365 football betting, bet365 golf betting, or the bet365 live casino. You may control cookie preferences through your browser settings; however, disabling certain cookies may affect your ability to use some features of our platform.

How We Share Your Information

We do not sell your personal data to third parties. However, we may share your information with trusted partners and service providers in the following circumstances:

• Payment processors and banking partners who handle your deposits and withdrawals (senders may appear as "Hillside" or "Worldpay" on your statement)
• Identity verification and fraud prevention agencies
• Regulatory bodies, including the UK Gambling Commission, when required by law
• Game providers such as Pragmatic Play, Play'n GO, Greentube, and Novomatic who power our bet365 casino games and slots
• Marketing partners, only where you have provided explicit consent to receive information about bet365 bonus codes or seasonal promotions
• Our group companies operating under the Hillside corporate structure

All third parties with whom we share data are required to handle it in accordance with applicable data protection laws and our strict contractual requirements.

Data Retention

We retain your personal data for as long as your account remains active and for a period thereafter as required by applicable law and our licensing obligations. Even if you close your account, we may be required to retain certain records — including transaction history and identity documentation — for up to seven years in accordance with anti-money laundering regulations. If you have registered for any bet365 new user promo or claimed a bet365 casino no deposit bonus, related records may be retained for audit and compliance purposes.

Security of Your Data

We take the security of your personal information seriously. Our Bet365 Online Casino platform uses industry-standard encryption, secure server infrastructure, and access controls to protect your data against unauthorised access, alteration, or disclosure. The bet365 casino app supports Touch ID, Face ID, and a 4-digit passcode for added security. We advise you never to share your login credentials and to use our secure webform rather than unencrypted email when contacting our support team, as sensitive data must not be transmitted via unencrypted channels.

Your Rights

As a data subject, you have the following rights with respect to your personal information:

• Right of access — you may request a copy of the personal data we hold about you
• Right to rectification — you may ask us to correct inaccurate or incomplete data
• Right to erasure — in certain circumstances, you may request that we delete your data
• Right to restrict processing — you may ask us to limit how we use your data
• Right to data portability — you may request your data in a structured, machine-readable format
• Right to object — you may object to processing based on legitimate interests or for direct marketing purposes
• Right to withdraw consent — where processing is based on consent, you may withdraw it at any time

To exercise any of these rights, please contact us via the webform available on the bet365 uk website. We aim to respond to all requests within 30 days. If you are unsatisfied with our handling of your data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

International Transfers

Our services are offered internationally, and your data may be transferred to and processed in countries outside the European Economic Area (EEA). Where such transfers occur, we ensure appropriate safeguards are in place — such as standard contractual clauses — to protect your information in accordance with applicable data protection law.

Children's Privacy

Our services are strictly intended for adults aged 18 and over. We do not knowingly collect personal data from individuals under the age of 18. If we become aware that a minor has provided us with personal data, we will take immediate steps to delete that information and close the associated account.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the services we offer — including new features on the bet365 casino online platform or updates to the bet365 app. When we make material changes, we will notify you via your registered account or by a notice on our website. We encourage you to review this policy periodically to stay informed about how we protect your data.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us through the secure webform available on the Bet365 Online Casino website. Our customer support team is available 24/7 via live chat and can assist you in any of our supported languages, including English, Russian, Polish, Romanian, Bulgarian, Portuguese, and Chinese.